Concept: a youth organisation for human rights.
Art director assignment:
“Youths tend to frown upon politics in Sweden as it’s often connected to party-based-politics. How do we make youths care about human rights again?”
Tracie Lau (AD), Fanny Jansson (AD), Fabian Myhrman (AD), Simon Olofsson (CW) & Isak Jackson (CW)
Show how young Swedes use their human rights everyday.
The concept is built on the notion that young Swedes have forgotten how precious their given freedom is. They have now taken it for granted as they haven’t experienced a world where they didn't have their human rights.
We want to therefore make a campaign where youths can see their human rights in an everyday context.
“My human right.”
“My right to choose.”
*Images used are stock photos for moodboard/inspiration purposes.