Oatly – the new normal.
Create a commercial with the tagline: the new normal. Assigned by Forsman & Bodefors.
Tracie Lau (AD), Natalie (AD), Anton Hamberg (AD), Mimmi (CW) & Alma (CW)
Art director assignment:
Oatly is known for their crazy or even vulgar approach to selling oat milk. Starting fights with other dairy milk companies. Some people find Oatly great, while others can’t stand them due to their communication.
How do we create a commercial that still feels like Oatly but will invite those who hated their communication before?
Challenge:
Instead of creating a bizarre world where Oatly finally is the new normal, we switch the role and accept that in most workspaces, Oatly is the new normal. As it’s a diary-free, lactose-free product that all employers can rely on.
Commercial built on real-life scenario where people fight for the last Oatly.